ABOUT EXPRESS ADS & TRACKING
WE ENGAGE IN INTEREST-BASED ADVERTISING.
We may display interest-based advertising on our website or other websites based on information about your interactions with us or others. For example, we might use details about your purchases in-store and browsing behavior on our website or the websites of others. We work with third parties, such as ad networks, who help gather this information. This allows us to provide you with more useful and relevant ads. We (or the third parties we work with) gather this information on our platforms. These include websites, emails or apps. This information may also be gathered on third-party platforms. It might also be gathered through other interactions you have with us, like in our stores.
YOU HAVE CONTROL OVER THE INTEREST-BASED ADS YOU SEE.
The third parties we work with that serve interest-based ads participate in the Self-Regulatory Program for Online Behavioral Advertising in the US and Canada. This program provides consumers with the ability to opt-out of having information about their online behavior used for advertising purposes. If you want to opt out, visit http://www.aboutads.info/choices/.
WE USE VARIOUS TRACKING TECHNOLOGIES.
We – or vendors we have hired – use several common data collection technologies including cookies, pixel tags, and similar technologies. These technologies are used to understand the activities and behaviors of our consumers and website visitors. We do this for many reasons, including the following:
- To recognize new visitors to our websites.
- To recognize past customers.
- To present more personalized content, to improve your website experience, optimize your shopping experience, and provide site and service enhancements.
- To serve customized advertising (whether on our website or others you visit).
- So we can better understand our audience, our customers, our website visitors, and their respective interests.
HOW TO CONTROL TRACKING TECHNOLOGIES.
NOTE: If you configure your browser to block cookies, you may not be able to access certain functionality on our site.
© 2013 Express, LLC. All rights reserved.